Something I thought of recently...

What if we all called Brookstone, LL Bean, Pier One, etc. and asked them to reduce the frequency of their catalog issues, or assured them that since we do so much shopping online anyway, if they could stop sending the catalog? Would you, yourself, surrender your email address in exchange for saving that much paper every year? It's way easier to discard an email (or ignore it) than to fill a trash can with catalogs you're tired of looking at...